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  • Ethel M® Chocolates – Fact Sheet

    Inspired by the recipes of Ethel Mars (which date back to 1910), Forrest Mars Sr. created Ethel M® Chocolates in 1981 in his mother’s honor. Ethel M Chocolates produces specialty chocolates in small batches using the finest ingredients, with no preservatives, sourced from sustainable, Fairtrade farmers and produced using solar power.
    Over a century ago, Ethel Mars taught her son how to make gourmet chocolate candy in her Tacoma kitchen, a passion he continued to perfect over many years. In the 1920s, Forrest and his father, Frank Mars, created MILKY WAY® Bar, which led them to establish the world-renowned Mars, Incorporated.
    Using his mother’s timeless recipes, Forrest’s vision of sharing fresh-crafted, small-batch, premium chocolates was born with Ethel M Chocolates. In his factory just outside of Las Vegas in the arid Nevada desert, Forrest went to extraordinary lengths to produce unique chocolates and fillings with uncompromising quality.
    At Ethel M Chocolates, you will find deliciously fresh chocolates produced by passionate Mars associates (and family). The gourmet fillings and decadent chocolates are infused with a precise blend of love, art and science, and the result is always something magical.
    The gourmet chocolates are available in six retail locations in the Las Vegas area and at In addition, consumers can visit the historic chocolate factory in Henderson, Nev., and the adjacent world-famous Ethel M Botanical Cactus Garden. 
    As a testament to the Mars, Incorporated commitment to sustainability, the Ethel M Chocolates facility has achieved “zero waste to landfill,” and a state-of-the-art solar garden provides 100 percent of the electrical energy to the plant during peak operating hours.

    What's New:

    Now retailers nationwide can offer their shoppers the Ethel M Chocolates gourmet experience! A new wholesale division launched in April 2017, enabling retail buyers to select from a new portfolio of premium items, like the Nostalgia Candy Bar Collection, chocolate bars, boxed chocolates, and gifts for the holiday, including Christmas, Valentine’s Day and Easter. The Ethel M team will work with retailers to customize displays to attract attention and generate purchases.
    Nostalgia Candy Bar Collection
    • Mars Bar – The original chocolate, nougat and almond recipe from 1931 (SRP $2.99, 12 per case)
    • Forever Yours Bar – The original chocolate, caramel and vanilla nougat recipe from 1936 (SRP $2.99, 15 per case)
    Premium, Small-Batch Chocolate Bars
    • Eight varieties: Milk Chocolate, Caramel Milk Chocolate, Dark Chocolate, Mint Dark Chocolate, Peanut Butter Milk Chocolate, Raspberry Dark Chocolate, Sugar-Free Dark Bar, White Chocolate
    • 1.38-ounce bars
    • SRP $2.99, 24 per case
    Year-Round Premium Gifts
    • Lemon Satin Crème – The perfect blend of sweet and tart flavors, these delicacies are made using real lemon puree, dairy butter, and cream, all drenched in premium dark chocolate.
    • Almond Butter Krisp -- A bite-sized square of five-ingredient brittle, drenched in premium milk chocolate, hand tossed in fresh, unroasted almond pieces for a buttery-nutty flavor not found anywhere else.
    • Las Vegas Liqueurs – Each barrel-shaped piece is hand-sprayed using colored cocoa butter and contains a premium, chef-chosen spirit: Milk Chocolate Amaretto, Milk Chocolate Rum, Dark Chocolate Bourbon or Dark Chocolate Irish Cream.
    • 16 pieces per box
    • SRP $19.99-$24.99, 12 per case
    Premium Holiday Gifts
    • Peppermint Bark Collectible Tin – A holiday classic, made with no preservatives and the finest chocolate and peppermint. (12 pieces, SRP $19.99-$24.99, 12 per case)
    • Almond Butter Krisp and Lemon Satin Crème Gifting Collections – These popular flavors, made with fresh ingredients, are ideal gifts for every occasion. (12 pieces, SRP $17.99-$19.99, 12 per case)
    • Ornament Boxes – Perfect for stocking stuffers, seasonal snacks or treats hung from the tree, these four ornament boxes are filled with premium treats panned in milk and dark chocolate. (SRP $9.99-$11.99, 16 per case)
    Valentine’s Day 2018 Gifts
    • Premium Pink Heart Tin and Whimsical White Heart Tin – These beautiful heart tins feature fresh designs and are filled with 14 premium chocolate pieces, including seasonal and year-round favorites. (SRP $19.99-$24.99, 6 per case)
    • Smile Collection – This festive four-piece box is filled with customer favorites including Lemon Satin Crème, Almond Butter Krisp, Chewy Caramel and Raspberry Satin Crème. (SRP $7.99-$9.99, 12 per case)
    • Champagne Truffle Collection – Designed to hang from the neck of a wine or champagne bottle, this collection includes four pieces of the new Milk Chocolate Champagne Truffles. (SRP $7.99-$9.99, 12 per case)


    The Ethel M portfolio includes a wide range of delicacies, from its customer-favorite pecan brittle and premium caramels to exquisite truffles, fresh-crafted Satin Crèmes® and signature Crème Liqueurs.
    Those seeking to add a personal touch can create a custom box of chocolates by selecting individual chocolates from the Ethel M collection and choosing a stylish box and ribbon.
    Ethel M Chocolates are best enjoyed within 2-4 weeks after purchase and have a distinct smooth texture and taste.

    Brand Insights:

    • Premium Chocolate has experienced a 56 percent sales growth in the U.S. since 2013. (National Confectioners Association 2016)
    • 85 percent of consumers gift chocolate or candy during the Christmas season. (Christmas Beacon Report 2013)
    • During the holiday season, 60 percent of shoppers use candy as a main, add-on or hostess gifts. (National Confectioners Association 2016)
    • Super Premium chocolate gifting is growing at 8%, surpassing Premium and challenging Mass. (Nielsen, 2016)
    Stu Haack (702) 675-5934