Valentine's Day 2018

The Mars Wrigley Confectionery 2018 Valentine’s Day portfolio is lush with an array of innovative new items and returning favorites from its iconic brands – M&M’S®, DOVE®, 3 MUSKETEERS®, MILKY WAY®, SKITTLES®, SNICKERS®, LIFE SAVERS® and TWIX® — offering fun, friendly and romantic options for consumers. Mars Wrigley Confectionery offers delicious and festive items all season long for decorating, baking, or perfectly portioned sizes for exchanges and parties.


Seasonal Trends

  • 92 percent of Valentine shoppers purchased chocolate candy, and of all candy purchased for Valentine’s Day, 76 percent was chocolate.1
  • 45 percent of consumers give chocolate candy as a main gift, and 28 percent purchase boxes or tins of chocolate for special someones.1
  • Chocolate candy accounted for 91 percent of items purchased for teacher gifts.2
  • 62 percent of those purchasing chocolate candy for Valentines buy seasonally wrapped or shaped chocolate.3
  • 58 percent of Valentine’s Day purchases are made in the final week before the holiday.4
  • 35 percent of Valentine’s Day shoppers purchase candy for a candy dish at home.5
  • M&M’S® Brand is the third most-purchased chocolate brand for teacher gifts.2
  • The appeal of shapes continues to grow throughout the chocolate category, with 21 percent of consumers purchasing shapes as an immediate treat.1
  • DOVE® PROMISES® Silky Smooth Milk and Dark Chocolate Hearts are among the Top 5 selling items within decorating & sharing.6

Media contacts

Angelina Franco
(862) 217-3158