What’s New

New in December 2017, Starburst® introduces Sweet Heat! Starburst® is getting a spicy new twist with Starburst Sweet Heat. Each pack includes a mix of sweet and spicy flavors with: Fiery Watermelon, Strawberry Mango, Flamin’ Orange and Pipin’ Pineapple.

Starburst® will also introduce Starburst Minis Sours in December 2017. Each pack includes a mouth-puckering mix of flavors including Cherry, Blue Raspberry, Watermelon and Strawberry.


Brand History

In 1960, Mars Introduce Opal Fruits in the U.K. and the four original flavors were: Strawberry, Lemon, Orange, and Lime.

In 1976, Opal Fruits were introduced in the U.S. as Starburst. Starburst candies are packed with a variety of great tasting fruit flavors and deliciously chewy texture, to be enjoyed anytime and anywhere.



Today, Starburst® are available in a variety of formats and flavors. Different flavor offerings include:

  • Starburst® Original
  • Starburst® FaveREDs®
  • Starburst® Tropical
  • Starburst® Sweets + Sours
  • Starburst® Summer Splash
  • Starburst® Minis Original
  • Starburst® Minis FaveREDS
  • Starburst® Gummies Original
  • Starburst® Gummies Sours


Connect with Starburst®


Starburst® Insights

  • Starburst® is the #2 Fruity Confections brand including Seasonal.


®/™ trademarks ©Mars, Incorporated 2017

Media contacts

Ampy Vasquez
(973) 691-3536