What’s New

STARBURST® is getting a spicy new twist with the introduction of STARBURST® Sweet Heat. Each pack includes a mix of sweet and spicy flavors: Fiery Watermelon, Strawberry Mango, Flamin’ Orange and Pipin’ Pineapple.

STARBURST® is launching a new addition to its Gummies line with STARBURST® Gummies Sour Berries. STARBURST® Gummies Sour Berries contain a variety of delicious sour-packed fruit flavors: Strawberry, Berry Punch, Wild Berry and Black Raspberry.

STARBURST® recently introduced STARBURST® Minis Sours. Each pack includes a mouth-puckering mix of flavors including Cherry, Blue Raspberry, Watermelon and Strawberry.

Brand History

In 1960, STARBURST® were first introduced as Opal Fruits in the U.K. and the four original flavors were Strawberry, Lemon, Orange and Lime.

In 1976, Opal Fruits were introduced in the U.S. as STARBURST®. STARBURST® candies are packed with a variety of great-tasting fruit flavors and have a deliciously chewy texture, to be enjoyed anytime and anywhere.

Portfolio

Today, STARBURST® are available in a variety of formats and flavors. Different offerings include:

  • STARBURST® Original
  • STARBURST® FaveREDs®
  • STARBURST® Tropical
  • STARBURST® Summer Splash
  • STARBURST® Sweet Heat
  • STARBURST® Minis Original
  • STARBURST® Minis FaveREDS
  • STARBURST® Minis Sours
  • STARBURST® Gummies Original
  • STARBURST® Gummies Sours
  • STARBURST® Gummies Sour Berries

Connect with STARBURST®

STARBURST® Insights

  • STARBURST® is the No. 2 Fruity Confections brand including Seasonal.1
  • STARBURST® Jellybeans are the No. 1 brand at Easter.2

 

1Source: Nielsen • Market: Total US xAOC Incl Conv • Fruity Confections Seasonal • Fact: $ Share •  L52 WE 12/30/17

2Source: Nielsen • Market: Total US xAOC Incl Conv • Fruity Confections Seasonal • Sub-Brand • Fact: $ Share •  Easter

 

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Media contacts

Ampy Vasquez
(973) 691-3536