What’s New

SNICKERS® launched new bars in January 2019 that feature everything fans love about SNICKERS® — caramel and a milk chocolate coating — but now filled with creamy, fresh-ground nut butters including Almond Butter, Peanut Butter and Maple Almond Butter. Available nationwide in 1.4-ounce Singles, 2.8-ounce Shared and 7.7-ounce Stand Up Pouches in three varieties: Creamy SNICKERS® Almond Butter, Creamy SNICKERS® Peanut Butter and Creamy SNICKERS® Maple Almond Butter.

Brand History

Introduced in 1930, SNICKERS® Bar is crammed with crunchy peanuts, caramel and nougat, then coated with smooth milk chocolate. The iconic candy bar quickly became one of the world’s favorite treats, and today, SNICKERS® Bar is the country’s fastest-selling candy bar.

Portfolio

SNICKERS® Bar is available in several formats: as a single, 2 To Go sharing size, FUN SIZE®, Minis, unwrapped Bites and in limited-edition seasonal offerings and shapes for Valentine’s Day, Easter, Halloween and Christmas.

In addition to the iconic candy bar, the SNICKERS® Brand portfolio also includes:

  • SNICKERS® Hunger Bars are available with “hunger symptoms” on the SNICKERS® Brand Original Singles, SNICKERS® Almond, SNICKERS® Crisper, SNICKERS® Peanut Butter and SNICKERS® Intense Flavor Bars: Espresso, Fiery and Salty & Sweet. The Intense Flavor Bars feature peanuts and caramel covered in milk chocolate, but with a flavor twist — espresso, chili pepper or salt-infused. Each flavor has a hunger symptom on the outside of the packaging that relates to the flavor of the bar — Espresso: Irritable, Salty & Sweet: Indecisive, Fiery: Wimpy. SNICKERS® Salty & Sweet variety will be a permanent addition to the SNICKERS®
  • SNICKERS® Almond Bar tackles hunger with a satisfying combination of almonds, caramel and milk chocolate.
  • SNICKERS® Crunchy Peanut Butter offers everything there is to love about a SNICKERS® Bar —peanuts, caramel, nougat and milk chocolate — plus peanut butter.
  • SNICKERS® & Hazelnut Bar satisfies with everything consumers love about SNICKERS® —peanuts, caramel and nougat covered in milk chocolate — with the addition of delicious hazelnuts.
  • SNICKERS® Crisper delivers crispy satisfaction with a combination of crisped rice and peanuts topped with a layer of caramel and coated in creamy milk chocolate.
  • SNICKERS® Bites are unwrapped, bite-sized cubes that are a miniature version of the popular SNICKERS® Bar, ideal for consumers looking for the full taste experience of a SNICKERS® Bar in a smaller portion.
  • The SNICKERS® Ice Cream portfolio really satisfies with a combination of peanut butter ice cream, caramel, peanuts and chocolate. Choose from ice cream bars, mini ice cream bars, ice cream cones and ice cream brownies.

Connect with the Brand

Brand Insights

  • SNICKERS® Original Singles is the fastest-selling singles bar in the U.S.¹
  • SNICKERS® Brand is the No. 4 chocolate brand in the U.S.²
  • SNICKERS® Brand has the 2nd highest unaided awareness among all chocolate brands.³
  • Premium Nut Butters have grown 23% over the past 4 years.4

 

¹Nielsen $ Velocity, L52, week ending 3/31/18

²Nielsen $ Sales, L52, week ending 3/31/18

³Pulse Consumer Study

4Total US xAOC Incl Conv YE 2016

®/™ trademarks ©Mars, Incorporated 2019

Media contacts

Arabella Smith

(201) 841-3495