What’s New

SKITTLES® is getting a spicy new twist with SKITTLES® Sweet Heat. Each pack features fruity flavors with a spicy kick including: Fiery Watermelon, Blazin’ Mango, Flamin’ Orange, Sizzlin’ Strawberry and Lemon Spark.

Brand History

Rolled out originally across the U.S. in 1979, SKITTLES® are bite-sized chewy candies with a candy shell, available in a rainbow of colors. For decades, the brand has become nationally and globally revered, poking holes in the veneer of the ordinary and stimulating joy for everyone. SKITTLES® does this through NFL and NASCAR sponsorships, influencer engagement, social media and in-store and external activations.

Portfolio

Today, over 200 million SKITTLES® are produced on a daily basis and are available in a variety of flavors including:

  • SKITTLES® Original
  • SKITTLES® Sour
  • SKITTLES® Wild Berry
  • SKITTLES® Tropical
  • SKITTLES® Sweet Heat

Connect with SKITTLES®

SKITTLES® Insights

  • The beloved SKITTLES® brand is currently the No. 1 non-chocolate candy by market share across all retail channels. 1

1https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/

 

®/™ trademarks ©Mars, Incorporated 2018

 

Media contacts

Ampy Vasquez
(973) 691-3536