What’s New

NEW for 2019, SKITTLES® Darkside returns, containing a delicious mix of mysterious, dark fruit flavors inspired by the other side of the Rainbow. Each pack includes a fruity mix of Dark Berry, Black Cherry, Forbidden Fruit, Blood Orange, and Midnight Lime flavors. (Singles $0.99, Share Size $1.79, Lay Down Bag $3.19)

BEWARE!!! SKITTLES® will launch a new item for Halloween 2019! Each SKITTLES® Zombie pack contains five fruity flavors … mostly. But should you dare to open this treat, you will find HIDDEN Rotten Zombie flavors mixed into each pack! In addition to the HIDDEN Zombie flavor, each pack includes a fruity, spooky mix of Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry, and Blood Red Berry flavors. (Halloween 2019, Share Size $1.89, Lay Down Bag $2.49, Fun Size Bag $2.99)

Brand History

Rolled out originally across the U.S. in 1979, SKITTLES® are bite-sized chewy candies with a candy shell, available in a rainbow of colors. For decades, the brand has become nationally and globally revered, poking holes in the veneer of the ordinary and stimulating joy for everyone. SKITTLES® does this through NFL and NASCAR sponsorships, influencer engagement, public relations, social media and in-store and external activations.

Portfolio

Today, over 200 million SKITTLES® are produced on a daily basis and are available in a variety of flavors including:

  • SKITTLES® Original
  • SKITTLES® Sour
  • SKITTLES® Wild Berry
  • SKITTLES® Tropical
  • SKITTLES® Brightside
  • SKITTLES® Sweets & Sours
  • SKITTLES® Darkside

 Connect With The Brand

Brand Insights

  • The beloved SKITTLES® brand is currently the No. 1 non-chocolate candy by market share across all retail channels. 1

1https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/

Media contacts

Ampy Vasquez
(973) 691-3536

Media contacts

Jackie Zureich

(312) 854-7521