What’s New

New in December 2017, Skittles® introduces Sweet Heat! Skittles® is getting a spicy new twist with Skittles® Sweet Heat. Each pack features fruity flavors with a spicy kick including: Fiery Watermelon, Blazin’ Mango, Flamin’ Orange, Sizzlin’ Strawberry and Lemon Spark.


Brand History

Rolled out originally across the U.S. in 1979, Skittles® are bite-sized chewy candies with a candy shell, available in a rainbow of colors. For decades, the brand has become nationally and globally revered, poking holes in the veneer of the ordinary and stimulating joy for everyone. Skittles® does this through NFL and NASCAR sponsorships, influencer engagement and in-store and external activations.



Today, over 200 million Skittles® are produced on a daily basis and are available in a variety of formats and flavors including:

  • Skittles® Original
  • Skittles® Sour
  • Skittles® Wild berry
  • Skittles® Tropical

Connect with Skittles®

Skittles® Insights

  • The beloved Skittles® brand is currently the No. 1 non-chocolate candy by market share across all retail channels.



®/™ trademarks ©Mars, Incorporated 2017


Media contacts

Ampy Vasquez
(973) 691-3536