M&M’S® Flavor Vote
In April 2018, M&M’S® Brand will launch 3 brand-new flavor variants in stores across the U.S. Fans will have the opportunity to vote on their favorite and the winning flavor will remain on store shelves indefinitely.
M&M’S® and Red Nose Day
M&M’S® Brand is on a mission to raise money, awareness, and lots of laughter for the annual Red Nose Day campaign. In partnership with Walgreens and Comic Relief, M&M’S® Brand will bring Americans together to have fun, raise money and help change the lives of children in need.
M&M’S® Red, White & Blue Promotion
The Red, White and Blue (RWB) Promotion is a total confectionery program to increase retailer and fan excitement during the summer timeframe, driving relevancy of our brands by connecting RWB packs with summer usage occasions in new ways. The promotion includes SKITTLES®, M&M’S®, SNICKERS®, TWIX®, DOVE®, JUICY FRUIT® and HUBBA BUBBA® Brands.
Jurassic World 2
M&M’S® Brand will continue to enhance the moviegoers’ experience by partnering with Universal to promote Jurassic World 2. As one of the most popular franchises in movie history, we hope to make the experience even more fun for movie lovers with this exciting new partnership.
M&M’S® Racing 2018
Mars Wrigley Confectionery U.S. will go full throttle with the Monster Energy NASCAR Cup Series in 2018, as it continues a remarkable 25+ year sponsorship and presence in the sport. On track, M&M’S® Brand will serve as primary sponsor of the No. 18 M&M’S® Toyota, with 2015 Monster Energy Series Champion Kyle Busch behind the wheel. Off the track, Mars Wrigley Confectionery U.S. will continue to feature M&M’S® Brand Candies as well as SNICKERS®, MILKY WAY®, 3 MUSKETEERS®, SKITTLES® and TWIX® brands on Monster Energy NASCAR Cup Series-themed displays to build excitement around the season and drive sales. With the season kicking off on February 18, 2018, in Daytona Beach, Fla., NASCAR continues to resonate with fans through television, digital, and social media, with the Monster Energy NASCAR Cup Series races typically the no. 1 or no. 2 sport of the weekend on television.