Partnerships & Promotions

Mars Wrigley Confectionery helps retailers drive sales with partnerships and promotions with proven success. Holidays, sporting events, movies, and other promotions keep our brands and products relevant and top-of-mind by tapping into the small joys confections can bring to these celebrations.

NASCAR

Mars Wrigley Confectionery U.S. will go full throttle with the Monster Energy NASCAR Cup Series in 2019, as it continues a remarkable 25+-year sponsorship and presence in the sport. On track, M&M’S® Brand will serve as primary sponsor of the No. 18 M&M’S® Toyota, with 2015 Monster Energy Series Champion Kyle Busch behind the wheel. Off the track, Mars Wrigley Confectionery U.S. will continue to feature M&M’S® Brand Candies as well as SNICKERS® and SKITTLES® brands on Monster Energy NASCAR Cup Series-themed displays to build excitement around the season and drive sales.

 M&M’S® Flavor Vote

In 2019, M&M’S® is bringing back its popular Flavor Vote program, giving fans the chance to vote for its newest Peanut flavor variety. The featured flavors are inspired by familiar tastes around the world. Voting will kick off in March 2019 and will continue through April 2019. The winning flavor will be announced in August 2019.

M&M’S® and Red Nose Day

For the fifth year in a row, M&M’S® will partner with Red Nose Day to help America come together to end child poverty, one nose at a time. In partnership with Walgreens and Comic Relief, the M&M’S® Brand will raise money, awareness, and create lots of laughter for the annual Red Nose Day campaign.

Red, White & Blue

Next year, Mars Wrigley Confectionery will continue to unlock candy’s potential during the summer months by highlighting its Red, White & Blue products across the M&M’S®, SKITTLES®, SNICKERS®, JUICY FRUIT®, DOVE®, TWIX® and Wrigley’s HUBBA BUBBA® brands. Throughout the summer season, specially-designed Red, White & Blue packaging will appear in stores as shoppers pick up their summer essentials.

Six Flags

Mars Wrigley Confectionery will continue its multi-year partnership as the Official Chocolate of the world’s largest theme park company, Six Flags. The partnership includes brand messaging across Six Flags’ award-winning media networks, in-market PR and promotions, experiential marketing, and brand inclusion in Six Flags retail locations.

DOVE® Chocolate Partnership with CARE®

DOVE® Chocolate is proud to further its partnership with CARE® for the fourth year to continue empowering women in the cocoa-growing communities of Cote d’Ivoire, where 40% of the world’s cocoa is sourced. As part of this partnership that began in 2015, over 4,000 women and men have joined the CARE® Village Savings and Loan Associations (VSLAs).

The Brand’s partnership with CARE®, a leading humanitarian organization fighting global poverty, fosters women’s leadership skills by supporting the development of small enterprises. Since joining their local VSLA, members have seen an increase in their initial investments by 58%. As women in these communities flourish, it impacts not only the quality of cocoa bean produced, but also provides education and healthcare opportunities for their families.

SNICKERS® WWE® WrestleMania Partnership

For the fourth consecutive year, SNICKERS® Brand will serve as the exclusive presenting partner of WrestleMania 35, one of the biggest sports and entertainment events in the world. The partnership is an authentic extension of our ‘You’re Not You When You’re Hungry’ campaign with larger-than-life personalities that can’t afford to be hungry in the ring.

SNICKERS® NFL Partnership

SNICKERS®, a long-time partner with the NFL, extends its popular “Who Are You When You’re Hungry?” campaign into the NFL season with their NFL-themed Hunger Bars. The hunger symptoms on the outside of the packaging help fans identify who they become when they’re hungry.

The ‘Hunger Handoff’ program will kick off at the start of NFL season and if hunger happens on the field on Monday, SNICKERS®, the official chocolate sponsor of the NFL, will ‘handoff’ free bars on Tuesday. Each week, the program will refresh with a new Hunger Play to watch for to win another SNICKERS® Bar. Plus, if a Trick Play occurs in any game on Monday nights, free SKITTLES® will be given away on Tuesday as well.

SNICKERS® FlyQuest Esports Partnership

For the second year in a row, SNICKERS® will serve as the Official Chocolate of FlyQuest Sports, an esports organization. This is the first SNICKERS® partnership in the e-gaming space and provides us with the best opportunity to reach our younger audience and align with some of the biggest titles in esports.