What’s New

  • M&M’S® White Chocolate Candies. In 2017, M&M’S® launched White Chocolate, a delicious, year-round offering that features creamy white chocolate enclosed in a colorful candy shell in 2017, to tap into consumers’ growing excitement around the segment. M&M’S® White Chocolate is available in Singles and Share Size. (Singles (1. 5oz.) for a suggested retail price of $0.99, Share Size (2.47 oz.) for a suggested retail price of $1.69). To build on its White Chocolate portfolio, M&M’S® will introduce White Chocolate Peanut, made of peanuts surrounded by delicious white chocolate and a candy shell. The product will launch Fall 2018, in 3 pack types to fit everyone’s needs: Singles, Share Size, and Sharing Stand Up Pouch (Singles (1.5oz.) for a suggested retail price of $0.99, Share Size (2.8 oz.) for a suggested retail price of $1.69 and Sharing Size Stand Up Pouch (9.68 oz.) for a suggested retail price of $3.39).
  • M&M’S® Snack Mix, which became available in April 2018, delivers just the right amount of ‘sweet’ and ‘salty’, for a chocolate treat or bite of savory, anytime! M&M’S® Snack Mix is launching in two variants: Milk Chocolate and Peanut. M&M’S® Milk Chocolate Snack Mix contains: M&M’S® Milk Chocolate Candies, M&M’S® Crispy Chocolate Candies, Almonds and Pretzel Balls. M&M’S® Peanut Snack Mix contains: M&M’S® Peanut Chocolate Candies, M&M’S® Peanut Butter Chocolate Candies, Peanuts and Pretzel Balls ($1.69-$1.99 for 1.75-ounce Share Size, $2.00-$2.99 for 4.0-ounce Grab n Go, $2.99-$3.99 for 7.7-ounce Sharing Size SUP).
  • M&M’S® 2018 Flavor Vote kicked-off in March with three brand-new, limited edition flavors: Crunchy Espresso, Crunchy Raspberry and Crunchy Mint. The new crunchy flavors are made with dark chocolate and wrapped in the brand’s signature colorful crispy shell, offering fans a chocolatey crunch in every bite. The Crunchy Raspberry variety features a regular rice crisp center, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp center. The winning flavor will be announced in August 2018. (Singles (1.35oz.) for a suggested retail price of $0.99, Share Size (2.83 oz.) for a suggested retail price of $1.69 and Sharing Size Stand Up Pouch (8 oz.) for a suggested retail price of $3.39).

M&M’S® Brand History

M&M’S® Brand Chocolate Candies have been one of the most famous chocolate treats in the world since 1941. The bite-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe.

M&M’S® Milk Chocolate Candies were first manufactured when Forrest E. Mars, Sr. formed the company in Newark, New Jersey. His original idea was to offer chocolates with a sugar shell that could be sold throughout the year and that wouldn’t melt during the summer.  In 1948, the packaging changed from a tube form to the characteristic brown pouch that we know today. In fact, the “M” was not printed on the lentil until 1954. In 1960, M&M’S® Brand added three new colors—red, green and yellow—to the original brown color.

Portfolio

Today, M&M’S® Brand Candies are available in a variety of formats and flavors. There are several varieties of M&M’S® Brand Candies:  M&M’S® Chocolate Bar, ice cream, cookies, and seasonal candies for Valentine’s Day, Easter, Halloween and Christmas. Different flavor offerings include:

NEW M&M’S® Brand White Chocolate Peanut Candies (available September 2018)

NEW M&M’S® Brand Crunchy Espresso (limited edition)

NEW M&M’S® Brand Crunchy Mint (limited edition)

NEW M&M’S® Brand Crunchy Raspberry (limited edition)

NEW M&M’S® Brand Orange Vanilla Cream (limited edition at Dollar General)

NEW M&M’S® Brand Snack Mix Milk Chocolate Candies

NEW M&M’S® Brand Snack Mix Peanut Chocolate Candies

M&M’S® Brand White Chocolate Candies

M&M’S® Brand Caramel Chocolate Candies

M&M’S® Brand Strawberry Nut (limited edition through December 2018)

M&M’S® Brand Milk Chocolate Candies

M&M’S® Brand Peanut Milk Chocolate Candies

M&M’S® Brand Chocolate Bar

M&M’S® Brand Dark Chocolate Candies

M&M’S® Brand Peanut Dark Chocolate Candies

M&M’S® Brand Almond Chocolate Candies

M&M’S® Brand MINIS Milk Chocolate Candies

M&M’S® Brand Mint Dark Chocolate Candies

M&M’S® Brand Peanut Butter Chocolate Candies

M&M’S® Brand Pretzel Chocolate Candies

M&M’S® Brand Mega Milk Chocolate Candies

M&M’S® Brand Mega Peanut Chocolate Candies

M&M’S® Brand Crispy Chocolate Candies

M&M’S® Brand Semi-Sweet Chocolate Baking Bits

M&M’S® Brand MINIS Milk Chocolate Baking Bits

M&M’S® Brand Coffee Nut Chocolate Candies

Connect with M&M’S® Brand

M&M’S® Brand Insights

  • M&M’S® Brand has the highest household penetration and the highest rate of loyalty among chocolate brands in the U.S. 1
  • As the largest confectionery brand in the world, M&M’S® Brand is the #1 brand consumers love.2
  • White chocolate is growing 7% a year over the last 3 years.3

 

1Nielsen Household Panel Data – full year 2014; 2Euromonitor, full year 2013; 3Nielsen AOD 2014-2016

®/™ trademarks ©Mars, Incorporated 2018

Media contacts

Ampy Vasquez
(973) 691-3536