What’s New

  • M&M’S® White Chocolate Candies Share Size is a delicious new, year-round offering that features creamy white chocolate enclosed in a colorful candy shell. Available in January 2018. ($1.69-$1.99 for 2.47-ounce Share Size)
  • M&M’S® Snack Mix delivers just the right amount of ‘snack’ and ‘sweet’.  For a chocolate treat or bite of savory, anytime! M&M’S® Milk Mix contains: M&M’S® Milk Chocolate Candies, M&M’S® Crispy Chocolate Candies, Almonds and Pretzel Balls. M&M’S® Peanut Mix contains: M&M’S® Peanut Chocolate Candies, M&M’S® Peanut Butter Chocolate Candies, Peanuts and Pretzel Balls. Available in April 2018. ($1.69-$1.99 for 1.75-ounce Share Size, $2.00-$2.99 for 4.0-ounce Grab n Go, $2.99-$3.99 for 7.7-ounce Sharing Size SUP)


Brand History

M&M’S® Brand Chocolate Candies have been one of the most famous chocolate treats in the world since 1941. The bite-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe.

M&M’S® Milk Chocolate Candies were first manufactured when Forrest E. Mars, Sr. formed the company in Newark, New Jersey. His original idea was to offer chocolates with a sugar shell that could be sold throughout the year and that wouldn’t melt during the summer.  In 1948, the packaging changed from a tube form to the characteristic brown pouch that we know today. In fact, the “M” was not printed on the lentil until 1954. In 1960, M&M’S® Brand added three new colors—red, green and yellow—to the original brown color.



Today, M&M’S® Brand Candies are available in a variety of formats and flavors. There are several varieties of M&M’S® Brand Candies:  M&M’S® Chocolate Bar, ice cream, cookies, and seasonal candies for Valentine’s Day, Easter, Halloween and Christmas. Different flavor offerings include:

   NEW M&M’S® Brand Caramel Chocolate Candies
   NEW M&M’S® Brand White Chocolate Candies
   NEW M&M’S® Brand Strawberry Nut (limited edition)
   NEW M&M’S® Brand Snack Mix Milk Chocolate Candies
   NEW M&M’S® Brand Snack Mix Peanut Chocolate Candies
   M&M’S® Brand Milk Chocolate Candies
   M&M’S® Brand Peanut Milk Chocolate Candies
   M&M’S® Brand Chocolate Bar
   M&M’S® Brand Dark Chocolate Candies
   M&M’S® Brand Peanut Dark Chocolate Candies
   M&M’S® Brand Almond Chocolate Candies
   M&M’S® Brand MINIS Milk Chocolate Candies
   M&M’S® Brand Mint Dark Chocolate Candies
   M&M’S® Brand Peanut Butter Chocolate Candies
   M&M’S® Brand Pretzel Chocolate Candies
   M&M’S® Brand Mega Milk Chocolate Candies
   M&M’S® Brand Mega Peanut Chocolate Candies
   M&M’S® Brand Crispy Chocolate Candies
   M&M’S® Brand Semi-Sweet Chocolate Baking Bits
   M&M’S® Brand MINIS Milk Chocolate Baking Bits
   M&M’S® Brand Coffee Nut Chocolate Candies


Connect with M&M’S® Brand


M&M’S® Brand Insights

  • M&M’S® Brand has the highest household penetration and the highest rate of loyalty among chocolate brands in the U.S. 1
  • As the largest confectionery brand in the world, M&M’S® Brand is the #1 brand consumers love.2
  • White chocolate is growing 7% a year over the last 3 years.3



1Nielsen Household Panel Data – full year 2014

2Euromonitor, full year 2013

3Nielsen AOD 2014-2016

®/™ trademarks ©Mars, Incorporated 2017

Media contacts

Ampy Vasquez
(973) 691-3536