What’s New

M&M’S® Crunchy Mint, the winning flavor of the 2018 Flavor Vote, available as of August 2018. M&M’S® Crunchy Mint is made with dark chocolate and wrapped in the brand’s signature colorful crispy shell with a cocoa rice crisp center, offering fans a chocolatey and minty crunch in every bite. Chocolate and mint lovers alike can find M&M’S® Crunchy Mint at retailers nationwide for a limited time only (while supplies last) in Share Size (2.83 oz.) and Sharing Size Stand Up Pouch (8 oz.).

M&M’S® Bars will be launching in five delicious flavors, each consisting of smooth milk chocolate and M&M’S® Minis throughout a molded tablet bar format. The combination delivers a distinctive multi-textural sensory taste experience and will be available nationwide starting in December 2018.  Chocolate lovers should try all five varieties: Peanut (3.9 oz.), Milk Chocolate (4.0 oz.), Crispy (3.8oz), Almond (3.9 oz.), and Crispy Mint (3.8 oz.).

M&M’S® Hazelnut Spread Chocolate Candies is the newest M&M’S® variety launching in April 2019 and features a creamy hazelnut center, covered by delicious milk chocolate, and wrapped in the brand’s signature colorful candy shell. M&M’S® Hazelnut Spread Chocolate Candies will be available nationwide in Singles (1.35 oz.), Share Size (2.53 oz.) and Sharing Size Stand Up Pouch (8.3 oz.).

Brand History

M&M’S® Brand Chocolate Candies have been one of the most famous chocolate treats in the world since 1941. The bite-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe.

M&M’S® Milk Chocolate Candies were first manufactured when Forrest E. Mars, Sr. formed the company in Newark, New Jersey. His original idea was to offer chocolates with a sugar shell that could be sold throughout the year and wouldn’t melt during the summer. In 1948, the packaging changed from a tube form to the characteristic brown pouch that we know today. In fact, the “M” was not printed on the lentil until 1954. In 1960, M&M’S® Brand added three new colors—red, green and yellow — to the original brown color.

Portfolio

Today, M&M’S® Brand Candies are available in a variety of formats and flavors, including ice cream, cookies, and seasonal candies for Valentine’s Day, Easter, Halloween and Christmas. Different flavor offerings include:

  • NEW M&M’S® Brand Crunchy Mint Chocolate Candies
  • NEW M&M’S® Brand Bars (available December 2018)
  • NEW M&M’S® Brand Hazelnut Spread Chocolate Candies (available April 2019)
  • M&M’S® Brand Snack Mix Milk Chocolate Candies
  • M&M’S® Brand Snack Mix Peanut Chocolate Candies
  • M&M’S® Brand White Chocolate Candies
  • M&M’S® Brand White Chocolate Peanut Candies
  • M&M’S® Brand Caramel Chocolate Candies
  • M&M’S® Brand Milk Chocolate Candies
  • M&M’S® Brand Peanut Milk Chocolate Candies
  • M&M’S® Brand Dark Chocolate Candies
  • M&M’S® Brand Almond Chocolate Candies
  • M&M’S® Brand Minis Milk Chocolate Candies
  • M&M’S® Brand Mint Dark Chocolate Candies
  • M&M’S® Brand Peanut Butter Chocolate Candies
  • M&M’S® Brand Peanut Dark Chocolate Candies
  • M&M’S® Brand Pretzel Chocolate Candies
  • M&M’S® Brand Mega Milk Chocolate Candies (this product has been rationalized)
  • M&M’S® Brand Mega Peanut Chocolate Candies
  • M&M’S® Brand Crispy Chocolate Candies
  • M&M’S® Brand Semi-Sweet Chocolate Baking Bits
  • M&M’S® Brand Minis Milk Chocolate Baking Bits

Connect with M&M’S® Brand

Brand Insights

  • M&M’S® Brand has the highest household penetration and the highest rate of loyalty among chocolate brands in the U.S. 1
  • As the largest confectionery brand in the world, M&M’S® Brand is the #1 brand consumers love.2
  • The tablet bar segment makes up 12.5% of the chocolate category.
    • Segment is growing 2 times the category average.3
  • Hazelnut is the “The Flavor to Watch” according to industry trends.
    • 50% increase in Hazelnut items launched since 2012.4

 

1 Nielsen Household Panel Data – full year 2014; 2 Euromonitor, full year 2013; 3 Nielsen AOD Dollar Sales 2013-2016, Cat Choc, SubCat Mainstream, Pk Type LgGt Total US; 4 Candy Today Article and FONA, Flavor of North America

®/™ trademarks ©Mars, Incorporated 2018

Media contacts

Arabella Smith

(201) 841-3495