What’s New

Coming in spring 2018, MILKY WAY® introduces MILKY WAY® Fudge in both share size and minis. MILKY WAY® Fudge is a new distractingly delicious bar made with rich chocolate, golden caramel and fudge nougat. The brand is continuing to support the successful “Sorry I was Eating a MILKY WAY®” campaign, which focuses on the deliciously distracting eating experience of the bar.

To revive on-shelf velocity for the MILKY WAY® Original packs, new metallic packaging across the portfolio began flowing into stores beginning May 2017.


Brand History

Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® Bar was named after a famed malted milk drink of the day. MILKY WAY® Bars are made of chocolate malt flavored nougat and caramel covered with milk chocolate. MILKY WAY® Bar is available in several formats: as a Single Size bar, Share Size bar, FUN SIZE®, Miniatures, and in limited edition seasonal flavors during the holidays.



In addition to the iconic candy bar, the MILKY WAY® Brand portfolio also includes:

  • MILKY WAY MIDNIGHT® Bars are vanilla-flavored nougat, caramel, and dark chocolate.
  • MILKY WAY® Simply Caramel Bars are bursting with nothing but caramel and coated in irresistible MILKY WAY® Brand chocolate.
  • MILKY WAY® Fudge with rich chocolate, golden caramel, and fudge nougat


Connect with MILKY WAY® Brand


®/™ trademarks ©Mars, Incorporated 2017

Media contacts

Ampy Vasquez
(973) 691-3536