Coming in spring 2018, MILKY WAY® introduces MILKY WAY® Fudge in both share size and minis. MILKY WAY® Fudge is a new distractingly delicious bar made with rich chocolate, golden caramel and fudge nougat. The brand is continuing to support the successful “Sorry I was Eating a MILKY WAY®” campaign, which focuses on the deliciously distracting eating experience of the bar.
To revive on-shelf velocity for the MILKY WAY® Original packs, new metallic packaging across the portfolio began flowing into stores beginning May 2017.
Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® Bar was named after a famed malted milk drink of the day. MILKY WAY® Bars are made of chocolate malt flavored nougat and caramel covered with milk chocolate. MILKY WAY® Bar is available in several formats: as a Single Size bar, Share Size bar, FUN SIZE®, Miniatures, and in limited edition seasonal flavors during the holidays.
In addition to the iconic candy bar, the MILKY WAY® Brand portfolio also includes:
- MILKY WAY MIDNIGHT® Bars are vanilla-flavored nougat, caramel, and dark chocolate.
- MILKY WAY® Simply Caramel Bars are bursting with nothing but caramel and coated in irresistible MILKY WAY® Brand chocolate.
- MILKY WAY® Fudge with rich chocolate, golden caramel, and fudge nougat
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