What’s New

New in December 2017, Juicy Fruit® Gum introduces Juicy Fruit® Mixies. Juicy Fruit® is shouting “Variety!” with the debut of Juicy Fruit Mixies! With four fruity flavors in every bottle, consumers never get bored of one flavor. Bottles contain a mix of Original, Strawberry, Watermelon and Grape flavors (40-piece Bottle)

Juicy Fruit® Collisions brings the power of 2-Flavors-in-1 to stick gum in 2018. With 2 flavors colliding in every stick, it will be exciting taste explosion with every chew! Available in Strawberry Watermelon and Tropical Berry flavor collisions. (15-stick Pack)


Brand History

Juicy Fruit® Gum was introduced in 1893. The oldest brand in the Wrigley family, Juicy Fruit® was launched just a few months ahead of Wrigley’s Spearmint® gum.



Today, Juicy Fruit® is more fun than ever! Juicy Fruit® gums are available in a variety of formats and flavors. Different flavors offerings include:

  • Juicy Fruit® Gum Original 15 Stick Pack
  • Juicy Fruit® Gum Starburst Flavors – Strawberry 15 Stick Pack
  • Juicy Fruit® Gum Fruity Chews – Original 15 Stick Pack
  • Juicy Fruit® Gum Fruity Chews – Strawberry 15 Stick Pack


Connect with Juicy Fruit® Gum


Juicy Fruit® Gum Insights

  • Juicy Fruit® is the best-selling brand in Fun Gum, and Juicy Fruit® Original Single is the best-selling Fun Gum item in the country.
  • Juicy Fruit® has the highest penetration of any brand in the Fun Gum segment.


®/™ trademarks ©Mars, Incorporated 2017

Media contacts

Ampy Vasquez
(973) 691-3536