What’s New

New in December 2017, Extra® Gum introduces Chewy Mints. Extra® Gum is extending into the growing mints category in December 2017 with the launch of new Extra® Chewy Mints in two flavors: Peppermint and Polar Ice. Extra Chewy Mints are chewable, sugar mints packed with all the flavor and freshening power of Extra gum. Each mint has a thin, crispy outer shell and a chewy core to deliver an instant fresh feeling. (15 Stick Pack)

Extra® Gum Mint Chocolate Chip: Extra® Gum is re-introducing its irresistible Extra® Mint Chocolate Chip flavor in August 2017. Back by popular demand, this unique and delicious flavor tastes like real Mint Chocolate Chip ice cream. (15 Stick Pack)


Brand History

In 1984, Wrigley launched Extra® Gum in the U.S. and Canada as the company’s first taste sustaining, sugar-free brand. At the time, it was one of the first brands to use high-intensity sweeteners in Extra® Gum ingredients as an innovation to the gum category, giving the brand leverage in long-lasting flavor. The first flavors of Extra® Gum included Spearmint and Peppermint.

The award-winning Extra® Gum “Give Extra, Get Extra” campaign is rooted in the insight sharing something small, like a stick of gum, can create a connection. Through its award-winning campaign, Extra® Gum is the gum brand that plays into the emotional benefits of chewing gum, and is all about bringing people together.



Today, Extra® Gum is available in a variety of formats and flavors including:

  • Extra ® Gum Spearmint 15 Stick Pack and 35 Stick Mega Pack
  • Extra ® Gum Peppermint  15 Stick Pack and 35 Stick Mega Pack
  • Extra ® Gum Polar Ice 15 Stick Pack and 35 Stick Mega Pack
  • Extra ® Gum Smooth Mint 15 Stick Pack
  • Extra ® Gum Classic Bubble 15 Stick Pack
  • Extra ® Gum Sweet Watermelon 15 Stick Pack
  • Extra ® Gum Berry Burst 15 Stick Pack
  • Extra ® Gum Winterfresh 15 Stick Pack
  • Extra ® Gum Sour Green Apple 15 Stick Pack


Connect with 5® Gum


Extra® Gum Insights

  • Within five years of launch, Extra® Gum became the No. 1 sugar-free gum in the U.S. and in the world.
  • “The story of Sarah & Juan,” put the brand at the center of a universal love story, driving massive engagement across both social and traditional channels.
  • Extra® Gum is currently the fastest growing gum brand due to the “Give Extra. Get Extra” campaign.


®/™ trademarks ©Mars, Incorporated 2017


Media contacts

Ampy Vasquez
(973) 691-3536