What’s New

EXTRA® Gum is extending into the growing mints category with the launch of new EXTRA® Chewy Mints in two flavors: Peppermint and Polar Ice. EXTRA® Chewy Mints are chewable, sugar mints packed with all the flavor and freshening power of EXTRA® Gum. Each mint has a thin, crispy outer shell and a chewy core to deliver an instant fresh feeling.

EXTRA® Gum Mint Chocolate Chip: EXTRA® Gum is reintroducing its irresistible EXTRA® Mint Chocolate Chip flavor. Back by popular demand, this unique and delicious flavor tastes like real Mint Chocolate Chip ice cream. (15-Stick Pack)

Brand History

In 1984, Wrigley launched EXTRA® Gum in the U.S. and Canada as the company’s first taste-sustaining, sugar-free brand. At the time, it was one of the first gum brands to use high-intensity sweeteners, giving the brand long-lasting flavor. The first flavors of EXTRA® Gum included Spearmint and Peppermint.

Today, the EXTRA® Gum “Give Extra, Get Extra” campaign is rooted in the insight that sharing something small, like a stick of gum, can create a connection. Through its award-winning campaign, EXTRA® Gum is the gum brand that plays into the emotional benefits of chewing gum, and is all about bringing people together.

Portfolio

EXTRA® Gum is available in a variety of formats and flavors including:

  • NEW EXTRA® Chewy Mints Peppermint
  • NEW EXTRA® Chewy Mints Polar Ice
  • EXTRA® Gum Spearmint 15-Stick Pack and 35-Stick Mega Pack
  • EXTRA® Gum Peppermint 15-Stick Pack and 35-Stick Mega Pack
  • EXTRA® Gum Polar Ice 15-Stick Pack and 35-Stick Mega Pack
  • EXTRA® Gum Smooth Mint 15-Stick Pack
  • EXTRA® Gum Classic Bubble 15-Stick Pack
  • EXTRA® Gum Sweet Watermelon 15-Stick Pack
  • EXTRA® Gum Berry Burst 15-Stick Pack
  • EXTRA® Gum Winterfresh 15-Stick Pack
  • EXTRA® Gum Sour Green Apple 15-Stick Pack
  • EXTRA® Gum Mint Chocolate Chip 15-Stick Pack

 Connect With The Brand

Brand Insights

  • EXTRA® Gum is currently the No. 1 brand in the category.
  • Within five years of launch, EXTRA® Gum became the No. 1 sugar-free gum in the U.S. and in the world. 1
  • The advertising campaign “The story of Sarah & Juan” put the brand at the center of a universal love story, driving massive engagement across both social and traditional channels.

 

 1Gum category, Total US xAOC Incl Conv, Nielsen L52 W/E 3/17/18

Media contacts

Ampy Vasquez
(973) 691-3536

Media contacts

Jackie Zureich

(312) 854-7521