What’s New

New in 2019, COMBOS® is nationally launching Jalapeño Cheddar. Jalapeño Cheddar is a consumer favorite with proven market success. The combination of cheesy goodness plus a mix of spice inside a baked tortilla shell is sure to excite consumers’ taste buds.

Brand History

COMBOS® Stuffed Snacks are bite-size crackers, pretzels or tortillas jam-packed with deliciousness. COMBOS® Snacks were developed from a patent purchased in the late 1970s. A dedicated group of Mars R&D, Engineering and Manufacturing associates, each with extensive experience in combining great food flavors, helped mold the patent into the COMBOS® Stuffed Snacks enjoyed today.

As of fall 2017, the brand has revamped packaging to a more simplified design that will stand out on-shelf and engage shoppers. The graphics focus on food imagery to drive appetite appeal and purchase. Millennials love the new graphics: In consumer testing, purchase intent rose 16 percent, and there was an 11 percent increase in millennials surveyed who said the packaging design was for “someone like me.” (source: COMBOS® PRS Testing 2016 among respondents age <35)


COMBOS® Brand is a trend-setter, delivering bold and delicious flavors. Consumers can choose from eight varieties, including:

  • Honey Sriracha
  • Cheddar Cheese Pretzel
  • Pizzeria Pretzel
  • Buffalo Blue Cheese Pretzel
  • Cheddar Cheese Cracker
  • Pepperoni Pizza Cracker
  • 7 Layer Dip Tortilla

Connect With The Brand

Brand Insights

  • COMBOS® Stuffed Snacks are a great on-the-go and mess-free snack. Research shows that 45 percent of consumers want to snack on-the-go, and more than 50 percent of COMBOS® Snacks are eaten away from home, and eaten in the car three times as often as other salty snacks.1
  • Sixty-two percent of consumers seek snacks that are filling, and COMBOS® Stuffed Snacks are a delicious and substantial snack with a crunchy outer shell and a cheesy inner filling. 1
  • Millennial consumers prefer bolder, spicier flavors, and consumers want variety to ensure that snacking does not become boring.1


1 Symphony IRI Marketpulse Survey, Q4 2012; Euromonitor January 2013 Report: Sweet & Savoury Snacks in US

2 Nielsen AOD

®/™ trademarks ©Mars, Incorporated 2018

Media contacts

Angelina Franco