3 MUSKETEERS® launched the brand’s first new flavor in six years — Birthday Cake. The candy bar features a vanilla-flavored nougat and colorful sprinkles covered in rich milk chocolate.
Birthday Cake is a growing trend with sales of the flavor increasing more than 29 percent since 20171 and a 260 percent increase in trend engagement among millennials in the same time period.2
Available at Walmart beginning October 2018 and nationally January 2019.
An American favorite since 1932, the iconic 3 MUSKETEERS® bar offers a light and fluffy chocolate nougat center wrapped in delectable milk chocolate.
In addition to the iconic candy bar, the 3 MUSKETEERS® Brand portfolio includes:
- 3 MUSKETEERS® Birthday Cake will be available in a Share Size bar (2.14 oz.) and Miniatures Stand Up Pouch (8.4 oz., approximately 28 pieces).
Connect With The Brand
- Brand will continue to create engaging, all-digital support that’s authentic to teen content to influence consumers and drive relevancy.
- Teens are more likely to support brands that take a stand on social issues.3
- Brand repertoire consumption is largest during teen years, and preferences made then last!4
- Additionally, 3 MUSKETEERS® brand will continue to focus on a grassroots, all-digital program to bring to life its purpose, which is to “spread positivity.” 3 MUSKETEERS® creates small moments of joy that promote a positive, pay-it-forward mentality by asking consumers to #ThrowShine and share a bar.
1Nielsen Database, Total US xAOC incl Convenience, $ Sales, 52 Weeks Rolling, 1/25/2018
2 The New York Times
3 How Gen Z Are Leading Brands to Listen and Act, Mediapost, March 2018
4 Marketing to Generation Z, Havas People White Paper, December 2014